SparkClean Is a Company That Specializes in Producing Cleaning Products

question 113

Multiple Choice

SparkClean is a company that specializes in producing cleaning products for automobiles. In order to promote its products, SparkClean sends a complimentary sample of its products to auto enthusiasts. Which form of marketing is SparkClean involved in?

• A) online marketing
• B) viral marketing
• C) telemarketing
• D) kiosk marketing
• E) direct-mail marketing

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Definitions:

Maslow's Needs

A hierarchy of human needs proposed by Abraham Maslow, suggesting people are motivated to fulfill basic needs before moving on to other, more advanced needs.

Needs Fulfillment

The process of satisfying fundamental human needs, such as those for food, shelter, companionship, and esteem, which are essential for well-being and personal development.

Fourth Stage

Referring to the fourth phase in various developmental theories, it often implies a specific period focusing on a particular challenge or achievement.

Crisis Experience

A critical event or period of significant stress in an individual's life, often resulting in profound personal growth or change.