The Advertisements That Use the Aflac Duck or the GEICO

question 111

Multiple Choice

The advertisements that use the Aflac duck or the GEICO gecko are using the message execution style of ________.

• A) lifestyle
• B) technical expertise
• C) testimonial evidence
• D) slice of life
• E) personality symbols

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Definitions:

Sales Decision Maker

The person or group of people who have the authority to decide on purchasing agreements or committing resources to acquire goods or services in a business context.

Self-Concept

An individual's perception of their own identity, including thoughts, feelings, and beliefs about themselves.

Ethical Standards

Principles that guide behavior in terms of right and wrong, often serving as a foundation for determining acceptable conduct within a society or profession.

Sales Force Performance

The efficacy and efficiency of a company's sales team in achieving its sales targets and overall business objectives.