Why Are People That Are Reached by Direct Mail Better

question 90

Essay

Why are people that are reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?

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Definitions:

U.S. Net Capital Outflow

The difference between the purchase of foreign assets by residents of the United States and the purchase of U.S. assets by foreigners.

Foreign Assets

Assets such as securities, properties, and bank accounts held by a country's residents or the government in foreign countries.

Domestic Assets

Domestic assets are financial assets located within a country's borders and denominated in the country's domestic currency.

Foreign Assets

Financial assets held in a country other than the investor's home country, including stocks, bonds, real estate, or currencies.