How Can Firms That Use New Direct Marketing Technologies Avoid

question 102

Essay

How can firms that use new direct marketing technologies avoid backlash from consumers who view such marketing as an invasion of privacy?

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Definitions:

Code Of Ethics

The tool with which the owner of a business communicates ethical expectations to everyone associated with the business.

Environmental Analysis

The process of evaluating the external factors affecting an organization's operation, such as political, economic, social, and technological factors.

National And International

Terms that differentiate between phenomena, policies, or activities that occur within a single country (national) and those that occur across borders or worldwide (international).

Proposed Business Owners

Individuals or entities that are considering starting a new business venture.