Explain Why a Public Relations Campaign Can Be a More

question 1

Essay

Explain why a public relations campaign can be a more cost-effective option for corporations than an advertising campaign.

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Definitions:

Mood Molecule

A colloquial term often used to refer to serotonin, a neurotransmitter that is linked to regulating mood, emotions, and several other functions in the body.

Neurotransmitter

Substances that act as intermediaries, sending signals from one nerve cell to another neuron, muscle cell, or gland cell across a chemical synapse.

Dopamine

A neurotransmitter involved in reward, motivation, and pleasure systems in the brain, influencing both movement and emotional responses.

Serotonin

A neurotransmitter in the brain that contributes to feelings of well-being and happiness.