Identify the Major Advantage of the Following Traditional Forms of Direct

question 34

Essay

Identify the major advantage of the following traditional forms of direct marketing: telephone, direct mail, catalog, direct-response television, and kiosk.

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Definitions:

Reasonable Person Test

In a negligence action, the judicial standard of socially acceptable behavior; the standard used to determine the existence of apparent authority of an agent.

Meeting of the Minds

An agreement between parties on the terms of a contract, demonstrating mutual consent and understanding.

Unilateral Mistake

An error made by one party in a contract that does not affect the other party's understanding or agreement.

Misunderstanding

A situation where the intended meaning of a communication is not correctly perceived by one or more parties.