In a Territorial Sales Force Structure, as Each Salesperson Travels

question 69

True/False

In a territorial sales force structure, as each salesperson travels within a limited geographic area, travel expenses are relatively small.

Grasp the overall purpose and the actionable aspect of a marketing plan.

Understand the importance of situation analysis in strategic decision-making.

Describe the significance of a firm’s mission statement.

Identify key aspects and tools used in marketing strategy analysis and planning, including the BCG matrix and SWOT analysis.

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Definitions:

Sensitivity Analysis

Indicates exactly how much net present value will change in response to a given change in an input variable, other things held constant. Sensitivity analysis is sometimes called “what if” analysis because it answers this type of question.

Stand-alone Risk

The risk associated with a specific project or investment, considered independently from the broader company or portfolio risks.

NPV

Net Present Value; a calculation that compares the value of all cash inflows and outflows of a project or investment using a discount rate.

WACC (Weighted Average Cost of Capital)

A calculation of a firm's cost of capital in which each category of capital is proportionately weighted, including equity and debt.