When the Product Differs Greatly from Those of Competitors, ________

question 43

Multiple Choice

When the product differs greatly from those of competitors, ________.

• A) advertising can make customers aware of the product
• B) firms should advertise similarly to competitors, to remind consumers of the product
• C) advertising can point out the differences to consumers
• D) firms should advertise little as the uniqueness will not require education of consumers
• E) advertising can reaffirm a consumer's decision to purchase

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Definitions:

Cephalosporins

A class of antibiotic drugs used to treat a wide variety of bacterial infections, operating by disturbing the synthesis of the bacterial cell wall.

Penicillins

A group of antibiotics derived from Penicillium fungi, used to treat bacterial infections.

Pharmacotherapeutics

The study of how drugs are used to treat disease; also called clinical pharmacology.

Pharmacodynamics

The study of what drugs do to the body: the mechanism of action, or how they work to produce a therapeutic effect.