Marketing Communicators Must Know What ________ and What ________

question 56

Multiple Choice

Marketing communicators must know what ________ and what ________.

• A) products they wish to sell; audiences they want to target
• B) distribution channel(s) they wish to use; timing they need
• C) advertising media they will use; message they will send
• D) audiences they wish to reach; responses they want
• E) message they will send; feedback they expect

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Definitions:

Licensing

An agreement where a company allows another entity to produce its goods in exchange for a designated fee.

International Market

A market that encompasses the trading of goods, services, technology, capital, and/or knowledge across national borders.

Trademarks

Legally registered symbols, names, or expressions used exclusively by a company to represent their products or services.

Own Competition

A strategy where a company competes with its own products in the market to cater to different customer needs or market segments.