A Marketer Making Decisions About the Headline, Copy, Illustration, and Colors

question 73

Multiple Choice

A marketer making decisions about the headline, copy, illustration, and colors for a print ad is determining the message ________.

• A) structure
• B) content
• C) medium
• D) channel
• E) format

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Definitions:

BATNA

Best Alternative To a Negotiated Agreement; the most advantageous alternative course of action a party can take if negotiations fail.

Clarity

The quality of being easily understood, completely transparent, and free from ambiguity.

Assessing Situation

The process of evaluating the details and implications of a scenario or set of circumstances to inform decisions or actions.

Scope

The extent and boundaries of an area or subject matter that something deals with or to which it is relevant.