What Is an Advantage of Consumer-Generated Content

question 163

Multiple Choice

What is an advantage of consumer-generated content?

• A) It will be less expensive.
• B) It cannot be controlled by the company.
• C) It can provide new creative ideas.
• D) It can entice customers to become brand evangelists.
• E) It can use social media sites more effectively than the company can.

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Definitions:

Personal Brand

The collection and strategic process of crafting and sustaining a specific image in hopes of establishing a clear advantage in the minds of collective audiences on- and offline.

Virtual Connections

Relationships or interactions that occur online through digital platforms, allowing people to communicate across vast distances.

Altruist

A person motivated by the desire to help others, often at a personal cost.

Brand Voice

The unique character and perspective expressed by a brand in its communications, recognizable across all marketing channels.