Which of the Following Is a Disadvantage of Using Direct

question 47

Multiple Choice

Which of the following is a disadvantage of using direct mail as an advertising medium?

• A) low audience selectivity
• B) no flexibility
• C) severe ad competition
• D) relatively high cost per exposure
• E) lack of personalization

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Definitions:

Environment

The surrounding conditions, influences, or forces which can affect the health, growth, and development of an organism or community.

Constituency

A body of voters or the people represented by an elected official, or the users or clients served by an organization or individual.

Resources

Assets or materials available to individuals or organizations that can be used to achieve objectives.

Multiparty Negotiations

Negotiating processes involving more than two parties, where complexities increase due to the multitude of interests, preferences, and interrelationships.