Which of the Following Statements Is Most Likely True of Public

question 15

Multiple Choice

Which of the following statements is most likely true of public relations?

• A) It requires participating companies to pay for media space or time.
• B) It can have the same impact on public awareness as advertising at much lower costs.
• C) It is always handled by a third-party agency hired by the firm.
• D) It forms a huge portion of the overall marketing budget of most large firms.
• E) It plays an insignificant role in brand building with the increasing popularity of advertising.

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Definitions:

Self-efficacy

An individual's belief in their own ability to execute behaviors or accomplish tasks necessary to achieve specific goals.

Left-brained

Pertaining to traits associated with the left hemisphere of the brain, including analytical thinking, logic, and detailed analysis.

Right-brained

Referring to someone who is believed to be more creative, intuitive, and subjective, based on the theory of right-brain or left-brain dominance.

Habit Loop

A psychological pattern that involves a cue, a routine, and a reward, which helps to form habits.