Which of the Following Best Explains Why Public Relations Is

question 84

Multiple Choice

Which of the following best explains why public relations is often overlooked as a tool for supporting product marketing objectives?

• A) Public relations departments are typically large divisions within corporations.
• B) The time and costs associated with public relations prohibit its extensive use.
• C) Public relations specialists lack the skills necessary to work with marketing experts.
• D) Many public relations professionals see their jobs as communicating, not brand building.
• E) The public relations department handles stockholders and legislators but not employees.