Which of the Following Statements About Outdoor Media Is True

question 63

Multiple Choice

Which of the following statements about outdoor media is true?

• A) It has no creative limitations.
• B) It is characterized by higher costs per exposure.
• C) It has good positional selectivity.
• D) It has very limited flexibility.
• E) It has high audience selectivity.

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Definitions:

Retire

To leave one's job or profession after reaching a certain age, often resulting in receiving pensions or other retirement benefits.

Producer Surplus

The distance between the expected financial return by producers on a good or service and the actual financial return.

Total Producer Surplus

The sum of the individual producer surpluses of all the sellers of a good in a market.

Free Tickets

Complimentary passes provided to individuals for entry into events, attractions, or transportation, usually as a promotional or reward initiative.