Any Paid Form of Nonpersonal Presentation and Promotion of Ideas

question 164

Multiple Choice

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________ and includes broadcast, mobile, print, and online forms.

• A) sales promotion
• B) advertising
• C) direct and digital marketing
• D) personal selling
• E) public relations

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Definitions:

Hoverboards

Self-balancing, electric personal transport devices that consist of two motorized wheels connected by a platform on which the rider stands.

Product Quality

The measure of a product's ability to meet or exceed customer expectations, including durability, reliability, and performance.

Marketing Mix

The mix of variables a company can manage to encourage customers to buy its goods, typically known as product, price, distribution, and marketing.

New-Product Protocol

A formal guideline or set of rules that outlines the process for developing and launching new products.