Which of the Following Promotion Tools Involves Building Up a Good

question 9

Multiple Choice

Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?

• A) sales promotion
• B) personal selling
• C) direct and digital marketing
• D) public relations
• E) advertising

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Definitions:

Subcultures

Groups within a larger culture that distinguish themselves through unique traditions, values, or behaviors.

Hot/Cold Theory

A traditional belief system in some cultures that classifies diseases and substances by hot or cold properties to restore balance in the body.

Humors

In historical medicine, refers to the four body fluids (blood, phlegm, black bile, and yellow bile) believed to determine health and temperament.

Definition of Health

A state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.