________ Includes Sales Presentations, Trade Shows, and Incentive Programs

question 141

Multiple Choice

________ includes sales presentations, trade shows, and incentive programs.

• A) Direct and digital marketing
• B) Sales promotion
• C) Personal selling
• D) Public relations
• E) Advertising

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Definitions:

Punitive Damages

Monetary compensation awarded to a plaintiff, over and above actual damages, intended to punish the defendant for particularly egregious behavior.

Consequential Damages

Additional losses suffered as a direct consequence of a breach of contract, beyond the immediate scope of the contract itself.

Breach of Contract

The failure to perform as stipulated by the terms of a contract, which can result in legal consequences for the party in breach.

Injunction

A judicial order requiring a person to do or cease doing a specific action, preventing irreparable harm or injustice.