Which of the Following Promotion Categories Is Most Likely to Use

question 133

Multiple Choice

Which of the following promotion categories is most likely to use the promotion tools of press releases, sponsorships, events, and Web pages?

• A) sales promotion
• B) direct and digital marketing
• C) advertising
• D) public relations
• E) horizontal diversification

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Definitions:

Straight-Line Method

A method of calculating depreciation by distributing the cost evenly across an asset's useful life.

Expense Recognition

The principle that expenses are recognized when they contribute to the generation of revenue, not necessarily when the cash is paid.

Systematic Allocation

The process of methodically spreading costs or revenues over a specific period of time or among different departments or products.