Excel Enterprises Uses a Web Site, Online Social Networks, and Print

question 159

Multiple Choice

Excel Enterprises uses a Web site, online social networks, and print advertisements to promote its products. Since Excel Enterprises practices integrated marketing communications, all these different brand contacts maintain ________ in design and tone.

• A) variety
• B) simplicity
• C) creativity
• D) consistency
• E) flexibility

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Definitions:

Practical Intelligence

The ability to solve everyday problems by utilizing knowledge gained from experience in order to effectively achieve goals.

Social Bond

The connection or link between individuals and their society, fostering a sense of belonging and cooperation.

Explicit Instruction

A teaching method characterized by direct, structured, and clear guidance and practice, often used to teach specific skills or knowledge.