Companies Often Fail to Integrate Their Various Messages to Consumers

question 68

Multiple Choice

Companies often fail to integrate their various messages to consumers because ________.

• A) historically, consumers have been able to distinguish between message sources
• B) advertising departments are reluctant to work with public relations professionals
• C) communications often come from different parts of the company
• D) personal selling and sales promotion are in direct conflict
• E) firms have overemphasized the concept of brand contact