Why Are Profound Changes in Marketing Communications Creating Both Exciting

question 134

Essay

Why are profound changes in marketing communications creating both exciting and scary times for marketing communicators?

---

Definitions:

Coupon Rate

Yearly interest percentage on a bond, calculated against its nominal value.

At Par

Refers to a financial instrument (e.g., bond or stock) being traded at its face value.

Convertible Bond

A type of corporate bond that can be converted into a pre-specified amount of the issuing company's equity at certain times during its life, usually at the discretion of the bondholder.

Bond Principal

The face value of a bond, or the amount of money the issuer promises to repay the bondholder at the time of maturity, not including interest payments.