An Appeal That Attempts to Stir Up Either Negative or Positive

question 119

Multiple Choice

An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal.

• A) rational
• B) structural
• C) emotional
• D) moral
• E) standard

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Definitions:

Largest Megacorporation

The biggest multinational company or conglomerate, often with significant power and influence over global markets and politics.

Hunger

The physiological condition or feeling caused by a lack of food intake.

Yearly

Occurring once every year or relating to a period of one year.

Nuclear-Weapon Capability

The status of having the technological and material resources necessary to produce and deploy weapons of mass destruction that use nuclear reactions.