Refer to the Scenario Below to Answer the Following Question(s)

question 26

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Most clients of Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60-percent discount."
-Which of the following media options would be the LEAST costly for Second Avenue's promotional efforts?

• A) periodic advertising in a local newspaper that follows a regular monthly schedule
• B) daily advertisements on a cable television station
• C) daily commercials during the local evening news
• D) a billboard placed on the nearest interstate highway
• E) a billboard placed in a supercenter

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Definitions:

Sales Staff

Employees of a business dedicated to selling products or services and interacting with customers to achieve sales goals.

Negotiate

The process of discussing and arriving at a mutual agreement between parties with differing needs or opinions.

Payday Loan

A type of short-term borrowing where a lender extends high-interest credit based on the borrower's income and credit profile.

Compensation

Payment or benefit given to someone as a recompense for loss, injury, or suffering.