Which of the Following Is Most Likely a Shortcoming of Advertising

question 138

Multiple Choice

Which of the following is most likely a shortcoming of advertising?

• A) It is the most expensive promotion tool.
• B) It cannot reach masses of geographically dispersed buyers.
• C) It is impersonal and lacks the direct persuasiveness of company salespeople.
• D) It cannot trigger quick sales.
• E) It cannot be used to build up a long-term image for a product.

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Definitions:

Annual Interest Rate

The percentage of the principal that is paid as a fee over a period of one year for borrowing or saving money.

Capital Income

This term refers to the total amount of money generated from investments, dividends, interest, and any other sources other than labor earnings.

Rent

A regular payment made for the use of land, property, or equipment.

Opportunity Cost

The skipping of feasible improvements from various alternatives due to settling on one.