The Manufacturer of Crest Toothpaste Provides Free Samples of Its

question 111

Multiple Choice

The manufacturer of Crest toothpaste provides free samples of its toothpaste to dentists and encourages them to distribute these samples to their patients and to inform the patients about advantages of using Crest. The manufacturer of Crest toothpaste is using ________.

• A) sales promotion
• B) direct marketing
• C) a push strategy
• D) a pull strategy
• E) a vertical diversification strategy

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Definitions:

Virus

A microscopic infectious agent that can only replicate inside the living cells of an organism, causing various diseases.

Cold Sore Blisters

Small, painful blisters caused by the herpes simplex virus, typically appearing on the lip or around the mouth.

Pediatric Dietary Guidelines

Nutritional recommendations tailored for children to promote growth, health, and prevent diseases.

Strained Vegetables

Pureed or mashed vegetables that have had their solid parts removed, commonly prepared for babies or patients with swallowing difficulties.