As Mass Markets Have Fragmented, Marketers Have Shifted Away from Mass

question 80

True/False

As mass markets have fragmented, marketers have shifted away from mass marketing.

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Definitions:

Ethology

The study of behaviors that are specific to a species—how these behaviors evolved, help the organism adapt, and develop during critical periods.

Fixed Action Patterns

Innate, preprogrammed responses triggered by specific stimuli, observed in animal behavior.

Phenotypic

Referring to the observable characteristics or traits of an organism, which result from the interaction of its genotype with the environment.

Montessori School

An educational approach developed by Maria Montessori, emphasizing independence, freedom within limits, and respect for a child’s natural psychological development.