When Is It Advisable to Predominantly Use Sales Promotions in a Promotion

question 18

Essay

When is it advisable to predominantly use sales promotions in a promotion mix?

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Definitions:

Income Effect

The change in consumer's purchasing behavior due to a change in their income, affecting how much of a product they buy.

Tax Revenues

The income that is gained by governments through taxation, used to fund public services, infrastructure, and government obligations.

Government Expenditures

The total amount of money spent by the government in a certain period, including spending on public services, social security benefits, and infrastructure projects.

Monetary Policy

The actions of a central bank or other regulatory authority that determine the size and growth rate of the money supply, which in turn affects interest rates.