Which of the Following Is True of the Exclusive Distribution

question 94

Multiple Choice

Which of the following is true of the exclusive distribution strategy?

• A) It makes products available to everybody, everywhere.
• B) It is used primarily for convenience items.
• C) It helps promote a brand's luxury image.
• D) It gives producers no control over their products.
• E) It enlists all of the intermediaries willing to carry a company's products.

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Definitions:

Marginal Decision Rule

A principle stating that an action should be taken if, and only if, the marginal benefits are greater than or equal to the marginal costs.

MR

Short for Marginal Revenue, it refers to the extra revenue that an organization receives from selling one more unit of a good or service.

Maximizing Profit

The process a firm adopts to establish the optimal price and quantity for maximal profit.

Market Price

The current price at which a good or service can be bought or sold on the market.