Which of the Following Is True with Regard to Price

question 12

Multiple Choice

Which of the following is true with regard to price?

• A) Historically, price has had the least perceptible impact on buyer choice.
• B) Price is the least flexible element in the marketing mix.
• C) Unlike product features and channel commitments, prices cannot be changed quickly.
• D) Price is the sum of all the values that customers give up to gain the benefits of having a product.
• E) Prices only have an indirect impact on a firm's bottom line.

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Definitions:

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Learning that occurs through observing the behaviors of others and the outcomes of those behaviors, rather than through direct experience.

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