A Firm That Uses the Selling Concept Takes A(n) ________

question 61

Multiple Choice

A firm that uses the selling concept takes a(n) ________ approach.

• A) outside-in
• B) niche marketing
• C) inside-out
• D) societal marketing
• E) customer-driven

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Definitions:

Produce

To create, manufacture, or cultivate goods, products, or crops.

Measure

A quantitative or qualitative assessment tool used for determining the size, amount, or degree of an object or phenomenon.

Deming's Fourteen Principles

A set of management practices introduced by W. Edwards Deming to promote quality, productivity, and competitive position.

Continuing Inspection

A process of ongoing scrutiny in projects or production to ensure standards are maintained throughout the lifecycle.