Which of the Following Statements Reflects the Marketing Concept

question 46

Multiple Choice

Which of the following statements reflects the marketing concept?

• A) Focus on making continuous product improvements.
• B) Undertake a large-scale selling and promotion effort.
• C) Emphasize an inside-out perspective.
• D) Consider customer focus and value as the paths to sales and profits.
• E) Focus on a product-centered make-and-sell philosophy.