Building and Maintaining Profitable Customer Relationships by Delivering Superior Customer

question 53

Multiple Choice

Building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is called ________.

• A) customer lifetime value
• B) customer-perceived value
• C) customer relationship management
• D) partner relationship management
• E) customer equity

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Definitions:

Polarity

The characteristics of a device that exhibits opposite quantities within itself: positive and negative.

Electrostatic Charge

A stationary electric charge built up on the surface of a material, typically caused by contact or friction.

Lightning Arrestor

A protective device that diverts surge voltages from lightning strikes away from electronic equipment or electrical installations, minimizing damage.

Lightning Discharge

A sudden electrostatic discharge during a thunderstorm between electrically charged regions of a cloud, between two clouds, or between a cloud and the ground.