To Increase Its "Share of Customer," a Firm Concentrates on Retaining

question 33

True/False

To increase its "share of customer," a firm concentrates on retaining as many customers as possible over its lifetime.

---

Definitions:

Organizational Structure

The way in which a company or organization is arranged, including the divisions, roles, and responsibilities to ensure its operations.

Marketing ROI

Return on Investment in marketing; a measure of the profitability and effectiveness of marketing efforts, comparing the gain from these activities to their cost.

Return on Investment

A financial metric used to evaluate the efficiency of an investment, calculated by dividing the profit from an investment by its cost.

Marginal Analysis

An assessment method used to examine the benefits and costs of an extra unit of consumption or production.