FedEx Offers Its Customers Fast and Reliable Package Delivery

question 85

Multiple Choice

FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these benefits against the monetary cost of using FedEx along with other costs of using the service, they are acting upon ________.

• A) brand loyalty
• B) customer equity
• C) customer-perceived value
• D) customer lifetime value
• E) a societal marketing campaign

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Definitions:

Personal Selling

A direct approach to selling in which a salesperson personally communicates with potential customers to persuade them to purchase a product or service.

SWOT Analysis

A tool for strategic planning that helps in recognizing and comprehending the strengths, weaknesses, opportunities, and threats associated with business competition or the planning of a project.

Threat

A potential cause of harm or adverse effect on someone or something, often used in the context of security, business, or environmental issues.

Training Employees

The process of enhancing the skills, knowledge, and competencies of staff within an organization to improve their job performance.