Define Customer Relationship Management and Explain Its Associated Tools and Levels

question 73

Essay

Define customer relationship management and explain its associated tools and levels of relationships.

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Definitions:

Marketing Actions

Specific steps or strategies undertaken by companies to promote and sell products or services to target audiences.

New Product Development

A process used by companies to conceptualize, design, develop, and finally launch a new product in the market.

Nondurable Good

A product that is consumed or has a short life span, typically less than three years, such as food, fuel, or paper products.

Intangible Activities

Actions or processes that cannot be physically touched or measured, often associated with services, experiences, or intellectual properties.