Any Event That Increases the Probability of the Behavior Occurring

question 1

Multiple Choice

Any event that increases the probability of the behavior occurring is called ______.

• A)reinforcement
• B)contingency responding
• C)instrumental conditioning
• D)behavioral contrast

---

Definitions:

Maximizing Sales

Strategies and efforts aimed at increasing the volume of products sold, thereby boosting revenue.

Market Segments

Groups of potential customers with similar needs, desires, and characteristics that a company targets with specific products or marketing campaigns.

Segmenting

The process of dividing a larger market into smaller groups or segments with similar needs, characteristics, or behavior, to target marketing efforts more effectively.

Repositioning

The process of changing the market's perception of a product or brand over time to target a new segment or market.