One Way to Evaluate Customer Satisfaction and Use It Effectively

question 78

Multiple Choice

One way to evaluate customer satisfaction and use it effectively is to collect information on both the importance and the performance of _____.

• A)the marketing process
• B)customer service personnel
• C)key quality characteristics
• D)sales data.

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Definitions:

Stratifying

The process of dividing a population or sample into subgroups before sampling or analysis to ensure representation across key characteristics.

Blocking

In experimental design, the practice of arranging subjects into groups based on certain variables to reduce variability in the experiment.

Asian Longhorned Beetle

An invasive species of beetle known for damaging trees by burrowing through their trunks and branches.

Caucasian

A term historically used to denote a person belonging to the white racial group, especially of European origin but is considered outdated and inaccurate for describing ethnicity.