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In Addition to Technical Quality Characteristics,customers Have Other Needs and Expectations

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Essay

In addition to technical quality characteristics,customers have other needs and expectations throughout the life cycle of product purchase and use.Discuss these needs and expectations with respect to the dimensions of product quality as appropriate.


Definitions:

Brand Messaging

The core ideas, values, and propositions communicated by a brand to its audience, designed to resonate with and influence the target market's perception of the brand.

Customer Acquisition

The process of bringing new customers or clients to a business through various strategies and marketing efforts.

Marketing Objective

A goal set by a company or individual as part of their marketing strategy to increase brand awareness, sales, or market share.

Social Media Marketers

Professionals specialized in utilizing social media platforms to promote brands, products, and services, engaging with audiences to foster brand awareness and sales.

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