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You have been reading a lot about equity theory, which starts you thinking about your family.One of your sisters, Bijou, tends to prefer to be over rewarded, and values external types of rewards more than internal awards.Your other sister, Katherine, is sensitive about fairness, and responds more favourably to being under-rewarded.Finally, your mom is satisfied regardless of how she is rewarded, and she seems to be able to tolerate high levels of inequity.
According to equity theory and how individuals can be categorized, how would you label each of these family members? Given this information, how do you think each of them would respond to overpayment and underpayment at work?
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A nostalgic term referring to a time period viewed retrospectively as better or simpler.
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A marketing approach that targets and tailors messages and products to multiple age cohorts simultaneously, recognizing the diverse needs and preferences of different generations.
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The process by which consumers' identities evolve and reform through engagement with different brands and consumption practices.
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A surface water sport in which an individual is pulled behind a boat or a cable ski installation over a body of water, skimming the surface on skis.
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