In Services Low in _____,The Customer's Impression of Physical Facilities,processes,and

question 82

Multiple Choice

In services low in _____,the customer's impression of physical facilities,processes,and procedures is important.

• A)market appeal
• B)customer contact
• C)customization
• D)labor intensity

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Definitions:

Functionalism

A paradigm in psychology that focuses on how mental and behavioral processes enable an individual to adapt, survive, and flourish.

Wilhelm Wundt

Often recognized as the father of experimental psychology, he founded the first formal psychology laboratory in Leipzig, Germany, in 1879.

Titchener

Edward Titchener, a psychologist who founded structuralism, a theory focused on breaking down mental processes into the most basic components.

Sigmund Freud

An Austrian neurologist known for founding psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.