Analysts Examined the Relationship Between Satisfaction Levels and Repeat Sales

question 129

Multiple Choice

Analysts examined the relationship between satisfaction levels and repeat sales at McGregor Buy & Save.They found that 88 percent of repeat purchases came from satisfied or very satisfied customers.They found that a one percentage point in overall satisfaction could bring in 6 million in repeat sales annually.This analysis is an example of:

• A)defect ratio.
• B)zero budgeting.
• C)cost-benefit analysis.
• D)interlinking.

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Definitions:

Monetary Value

The worth of goods, services, or products in terms of the amount of money they can be exchanged for or the amount of currency they represent.

Products and Services

The combination of physical items and intangible activities that satisfy consumer needs and wants.

Countertrades

Alternative financial arrangements in international trade where goods and services are exchanged directly for other goods and services without the use of cash.

International Companies

Firms that engage in business operations across national borders, often involving manufacturing, sales, or service in multiple countries.