Manuela Is One of the Top Managers at Electrix, Ltd

question 94

Multiple Choice

Manuela is one of the top managers at Electrix, Ltd. She wants her company to use a global strategy by

• A)buying the company in Mexico that sells its TVs and DVD players.
• B)buying the company in Mexico that supplies the metal for its TVs and DVD players.
• C)selling its TVs and DVD players in France using the marketing approach that is used in the United States.
• D)selling its TVs and DVD players in France using a marketing approach that tailored toward French culture.

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Definitions:

Metro Group

A multinational diversified retail and wholesale group, known for its chain of stores offering a wide range of goods and services.

RFID

Radio Frequency Identification, a technology that uses electromagnetic fields to automatically identify and track tags attached to objects.

Radio Frequency Identification

A technology using radio waves to identify and track objects, animals, or people by means of tags attached to them.

Franchise System

A franchise system is a business model that allows individuals to own and operate a branch of a larger company, using its brand, trademark, and products.