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Michael Porter presented four ways in which the top management of an organization could select a business-level strategy for their organization. Discuss any two of these four ways of increasing the value of an organization's products and explain the advantages and disadvantages of the strategies that you choose.
Goal-Oriented Rewards
Incentives provided after the achievement of defined objectives, aimed at motivating performance.
Top-Down Goals
Objectives set by top-level management that are expected to be followed through the hierarchy to guide the actions and functions of an organization.
Hygiene Factors
Elements of the work environment, such as salary, company policies, and working conditions, that can prevent dissatisfaction but do not necessarily lead to increased satisfaction.
Herzberg's Two-Factor Theory
A theory suggesting that employee satisfaction and motivation are influenced by two groups of factors: hygiene factors and motivators.
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