A Firm That Has Not Traditionally Been a Competitor of EcoPro

question 96

Multiple Choice

A firm that has not traditionally been a competitor of EcoPro suddenly creates a new type of product that makes EcoPro products obsolete. This is an example of

• A)demographic forces in the general environment.
• B)competitors in the task environment.
• C)suppliers in the task environment.
• D)politics in the general environment.

Describe the complexities and measurable aspects of motivational objectives in PR campaigns.

Identify key factors contributing to the success of CSR initiatives, using specific examples such as the "Food Lion Feeds" program.

Explain how CSR initiatives can boost talent recruitment within companies.

Predict the impact of consumer preferences on the future of strategic PR and CSR, particularly in relation to millennials.

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Definitions:

Cloud

Computing services delivered over the internet, allowing for resource sharing, storage, and access to software and applications.

Internet

A global network of computers and servers that supports the vast majority of communication and data exchange across the world.

Facebook

A social networking site that allows users to create profiles, share photos and videos, send messages, and keep in touch with friends, family and colleagues.

WAN

Wide Area Network, a telecommunications network that extends over a large geographical area for the primary purpose of computer networking.