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Profit Potential and Growth Potential Are Only Minor Considerations in Selecting

question 14

True/False

Profit potential and growth potential are only minor considerations in selecting a target market.


Definitions:

Unconditioned Response

A reflexive, unlearned reaction to a stimulus that takes place naturally, without any previous conditioning or learning.

Unconditioned Stimulus

A stimulus that automatically triggers a natural and unlearned response.

Neutral Stimulus

An initially meaningless stimulus that, when consistently paired with an unconditioned stimulus, can acquire the capacity to elicit a conditioned response.

Conditioned Response

A learned response to a previously neutral stimulus that has been repeatedly presented alongside an unconditioned stimulus.

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