In the General Electric Model, Judgments About the Brand's Performance

question 85

True/False

In the General Electric model, judgments about the brand's performance are implicit, not explicit.

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Definitions:

Personally Responsible

Being accountable for one's actions or duties, recognizing one's role in the outcomes of those actions.

Uncertain

A state of having limited knowledge where it is impossible to exactly describe the existing state, a future outcome, or more than one possible outcome.

Door-In-The-Face

A persuasive technique where a large, unreasonable request is made first, followed by a smaller, more reasonable one, which is the target request.

Lesser Request

A smaller or less significant appeal or petition compared to others.