If the Advertising Goal Is to Increase Awareness, What Type

question 51

Multiple Choice

If the advertising goal is to increase awareness, what type of ad should be run?

• A) an ad with lots of humor
• B) an ad with lots of information
• C) an ad with a celebrity endorsement
• D) an ad with a combination of information and action

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Definitions:

Self-Management

The ability of an individual to regulate their own behaviors, thoughts, and emotions to achieve their personal goals or comply with societal norms.

Environmental Contingencies

The relationship between behavior and its consequences as determined by the environment, often influencing future behaviors.

Operant Model

A theory of learning that describes the change in behavior as a result of the consequences of that behavior, whether rewards (reinforcers) or punishments.

Discrimination

The ability to distinguish between different stimuli or the unfair treatment of individuals based on group membership such as race, gender, or ethnicity.