It Would Be a Waste of Money to Hire a Market

question 14

True/False

It would be a waste of money to hire a market researcher to help with cluster analysis.

---

Definitions:

Economic Gains

Increases in economic value or wealth, which can result from investment returns, business activities, or other actions that enhance financial health.

Subprime Loans

Subprime loans are offered to individuals with poor credit scores who are considered high-risk borrowers, typically featuring higher interest rates than prime loans.

Securitized

Refers to the process of pooling various types of debt—including mortgages, car loans, or credit card debt—and selling them as consolidated financial instruments to investors.

GAAP

Generally Accepted Accounting Principles, which are a set of rules and guidelines used to prepare and present financial statements in the U.S.