Examlex
__________ are used to understand customer perceptions of brands.
Statistical Inference
The process of drawing conclusions about a population’s parameters based on a sample taken from the population.
Descriptive Statistics
Statistical techniques used to summarize, show, and describe the basic features of data sets, providing simple summaries about the sample and measures.
Ratio Scale
A scale where there is a true zero point, allowing for the measurement of ratios between data points.
Proportion
A statistical measure expressing the fraction of a quantity within a whole.
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